Summer is here and is a perfect time to continue our blog series were we ask Layer Cakers what keeps them busy outside our bustling office. This month our principal, Read More
As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More
People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative Read More
Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl Read More
As a consultancy that budgets and bills by the hour, and whose work is invariably deadline-driven, we are often working inhumanly fast – on multiple projects. This does not support Read More
What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed Read More