Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Read More
As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More
People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative Read More
Who says that social media isn’t educational? Thanks to Twitter, Facebook, Pinterest, and their ilk, we’ve all learned important things really, really fast. For example, during the 2013 Super Bowl Read More
What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed Read More
It seems like everyone is talking about “secret menus” these days, which ironically, means they’re not so secret anymore. What is a Secret Menu? If it’s new to you, Read More