5 Tips for Selling Professional Services
By Kimberly MacArthur Graham | April 3, 2014
I get asked all the time, “How do you sell professional services?” Someone outside the industry is typically curious about how services marketing is different from product marketing Read More
“Flush Out” Versus “Flesh Out” and Other Common Eggcorns and Idio-mistakes
By Kimberly MacArthur Graham | March 26, 2014
As a language geek and etymology freak, I adore idioms. What isn’t to love about “scapegoat,” “three sheets to the wind” or “looking a gift horse in the mouth”? Read More
Information to Love and Share: What is an “Item of Value” and how does it improve marketing ROI?
By Kimberly MacArthur Graham | March 20, 2014
What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed Read More
What’s the Difference? You Know What I Mean
By Kimberly MacArthur Graham | March 12, 2014
This is the first in an occasional series that grouses about the demise of proper communication thanks to texting, Facebook, and other modern-day inconveniences. When Is It Proper To Read More
Artist Spotlight: Pattie Lee Becker
By Kimberly MacArthur Graham | March 7, 2014
We interviewed artist Pattie Lee Becker for this month’s artist spotlight after acquiring “The Marker” at Design After Dark for our collection here in the office. How did you decide specifically Read More
Joint Effort: Why “Pot Shops” Need to Wake Up and Cultivate a Better Brand
By Kimberly MacArthur Graham | March 5, 2014
Hello, marijuana purveyors, a.k.a., “pot shops.” We here in Colorado, along with our equally liberal friends in Washington, passed the bong – er, bill – that gave you legal status. Read More