From Ancient Egyptians to Pokémon: Let’s Go!!
By Welcome | July 22, 2016
I’ll admit I’m not on the cutting edge of gaming. OK, I don’t game at all – haven’t since kicking a nasty Dig Dug habit more than 30 years ago. Read More
The “C-Suite” of Storytelling: Six Steps to Writing that Compels
By Welcome | July 7, 2016
In mid-June, I gave my annual presentation on “writing your award entry” at AGC Colorado’s ACE Awards Workshop. It’s really a presentation on storytelling, of course – and rewarding to Read More
Smart City, Smart Teams
By Kimberly MacArthur Graham | June 13, 2016
I spent a good part of the spring working on Denver’s Smart City Challenge application. I enjoyed the work and the project tremendously, in part because I learned a TON. Read More
3 Early Signs Your Client Is Not That Into You
By Kimberly MacArthur Graham | September 8, 2015
Client services is a very important aspect of every company. If your client is happy and satisfied with your work and response, then it is a sure way to not Read More
“Great” or “Too little, too late”? 3 Steps to a Winning Proposal
By Kimberly MacArthur Graham | June 15, 2015
This week, a longtime client requested pricing for the “proposal response that will win.” We both chuckled before inking the deal. Don’t get me wrong; we both want and expect Read More
Outside the Layer Cake Creative Office: Three Questions with Kimberly MacArthur Graham
By Kimberly MacArthur Graham | June 5, 2015
Summer is here and is a perfect time to continue our blog series were we ask Layer Cakers what keeps them busy outside our bustling office. This month our principal, Read More