I get asked all the time, “How do you sell professional services?” Someone outside the industry is typically curious about how services marketing is different from product marketing Read More
As a language geek and etymology freak, I adore idioms. What isn’t to love about “scapegoat,” “three sheets to the wind” or “looking a gift horse in the mouth”? Read More
What is an “Item of Value” and how does it improve marketing ROI? This week I’ve been rather frantically trying to identify a blog topic, with no success. It seemed Read More
This is the first in an occasional series that grouses about the demise of proper communication thanks to texting, Facebook, and other modern-day inconveniences. When Is It Proper To Read More
We interviewed artist Pattie Lee Becker for this month’s artist spotlight after acquiring “The Marker” at Design After Dark for our collection here in the office. How did you decide specifically Read More
Hello, marijuana purveyors, a.k.a., “pot shops.” We here in Colorado, along with our equally liberal friends in Washington, passed the bong – er, bill – that gave you legal status. Read More