Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More
Yesterday was a day full of animals, some friendly and some decidedly less so. Let’s start with the friendly. As part of Frontier Airlines’ brand refresh, unveiled in Denver on Read More
As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those Read More
When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds). The Read More
As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More
People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative Read More