As a technical writer and editor, I am asked often, “What does that mean?” “What exactly do you do?” “How do you know what they’re saying?” I think of my Read More
This year marks an exciting anniversary for Layer Cake Creative: 5 years! I feel fortunate that we have not only survived the “fatal five,” but we are thriving. There were Read More
As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those Read More
I love the arts, all of them – visual, performing, culinary, fashion, design — and I derive satisfaction from supporting them. The arts are, at once, the most basic and Read More
I’m incredibly excited to introduce our newest Layer Cake team member. She’s 9 feet tall and sorta unkempt, but since “she” is a piece of art, I guess that’s ok. Read More
I have scratched my head over more than a couple of ad campaigns. Anyone else remember the ill-advised McDonalds radio spots that featured a South American baseball player asking, “Did Read More