Why I “Got Milk” more than I want to “Milk Life”

By Kimberly MacArthur Graham | February 26, 2014

In today’s uber-competitive world of advertising, even icons are forced into retirement. And for me, that paints a sad picture of an Old Icons Home, where shriveled up taglines and Read More

How to Keep an Annual Fundraiser Relevant and Growing

By Kimberly MacArthur Graham | February 3, 2014

If your organization is planning an annual fundraiser, take a lesson (or three) from the Design Council and their Design After Dark. This savvy group of (mostly) design professionals and Read More

How Rule 40 Is Hurting Olympic Athletes and Imperiling the Games

By Kimberly MacArthur Graham | January 30, 2014

Compared to other PR issues threatening to mar the Sochi Olympics, such as limiting athletes’ freedom of speech, the disagreements around Rule 40 seem pretty tame. Actually a by-law, Rule Read More

Why Cadillac Dropped its Wreath & Why You Should Think Twice About Changing Your Company’s Logo

By Kimberly MacArthur Graham | January 16, 2014

  When Cadillac announced its intention to drop the wreath from its ornamental logo, I felt a pang of sorrow. I’ve never owned a Cadillac, but growing up in Texas, Read More

What is a Secret Menu & Why Do They Deliver ?

By Kimberly MacArthur Graham | January 10, 2014

  It seems like everyone is talking about “secret menus” these days, which ironically, means they’re not so secret anymore. What is a Secret Menu? If it’s new to you, Read More

A Teaspoon of Marketing Insight From My Holiday Train Ride

By Kimberly MacArthur Graham | January 2, 2014

During the holidays, my husband and I took our first-ever Amtrak train, an overnight run from Denver’s Union Station to visit family in Centerville, Iowa.  We rented a sleeper car Read More