The First Mobile Device: Your Brain on Foot
By Kimberly MacArthur Graham | May 26, 2015
If I had a theme song, it would be “The Ancient Egyptians” by cross-pollinating musical group Poi Dog Pondering. Subtitled a “love letter to Jonathan Richman,” it’s an ode Read More
Hear Ye, Hear Me: 5 Things to Consider Before You Hit “Send”
By Kimberly MacArthur Graham | May 14, 2015
Conversation at a recent networking event segued from technical writing and the RFP process to more casual business correspondence. A tax attorney commented that he’d had an extremely productive Read More
Tips for Executive Summaries that Flow
By Kimberly MacArthur Graham | April 27, 2015
As part of my technical proposal writing and one-voice work, I frequently need to write executive summaries. They are very short – typically ranging from a single paragraph to a Read More
Great Company Name or .com: Which comes first?
By Kimberly MacArthur Graham | April 13, 2015
Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More
Finding My Sole Mate: A Tale of Two Brands
By Kimberly MacArthur Graham | March 30, 2015
Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I Read More
Additional Code
By twla_developer | March 20, 2015
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