As part of my technical proposal writing and one-voice work, I frequently need to write executive summaries. They are very short – typically ranging from a single paragraph to a Read More
Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of Read More
Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I Read More
When I lived in Austin, Texas, to attend university, I was a late-night hipster who swilled caffeine and puffed a pack a day. These were my salad days, giddy with Read More
Email may be the progeny of the written letter, but sometimes it’s hard to see the resemblance. And forget texting versus letter-writing! Email has taken us from multiple pages of Read More
At Layer Cake, some of our most personally rewarding projects are coaching for interviews and presentations. My colleague Sean O’Keefe recently helped a technology firm ace an important interview Read More